Marketing Plan for Running Shoes - 1480 Words

2.1 Objective As a student of B. of Com (Human Resource Management), it is important to know about the marketing system of an organization. I choose to do a marketing plan for running shoes and try to carry out all the theories I have learned. The report will definitely help me to increase the knowledge about the organizational activities of a company. My objective of this marketing plan is to learn more about the marketing system of an organization that will help me to be a successful marketer, leader, organizer etc. 2.2 Methodology The method that I use to collect the information is secondary data. Secondary data are a good starting point for doing a research and often help to define research problems and objectives. It’s also quick and lower cost than primary data. I collect the secondary data through the internet. 2.3 Limitations The limitation that I faced during preparing this marketing plan are lack of information, lack of time and lack of professional knowledge. I need to find the right information about the product I choose and faces limited sources (I use secondary data to collect information). The duration of this unit is short and I cannot prepare my report properly because I do not have the actual product. Lastly, I am still learning and not professional about the task given by the lecturer. 2.4 Industry Definition The footwear manufacturing industry comprises establishments primarily engaged in manufacturing footwear of any material. ThisShow MoreRelatedThe Key Attributes And Benefits Of Nike Free Running Shoes973 Words   |  4 PagesThe key attributes and benefits of Nike Free running shoes is how this shoe demonstrates advantages of barefoot training. Nike Free running shoes allow freedom, and allows for individual’s to have a good grip and flex in their feet, while exercising the muscles in a natural way. Exercising these muscles allow individuals to accomplish some benefits for their performance. 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